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Flourishing Fundamentals

An online program that teaches our strategies for understanding and creating flourishes, and how to thoughtfully plan out beautiful, balanced layouts

Class Curriculum


  Welcome!
Available in days
days after you enroll
  1. Drills
Available in days
days after you enroll

Do any of these sound familiar?

Unsure how to start flourishing. You don't know what shapes to make or where to use them, and not knowing where to start prevents you from even trying. You're afraid you'll mess up, and you struggle to get out of your own way.

Need rules to follow. You learn best by practicing specific drills and shapes and understanding the thought process behind them. Flourishing looks tricky, and you need it broken down into step-by-step directions.

Feel lost or overwhelmed. You have admired the work of other lettering artists, and find yourself asking "how do they make it look so easy??" The flourishes you've attempted look awkward or out of place, and they just don't "flow". And once you get something down on paper, you don't know how to troubleshoot or improve what you have.

Frustrated when creating layouts. You struggle to incorporate flourishing into balanced layouts, and you're unsure what is too much or too little.

Imagine if you could...

Loosen up and get out of your own way. Say goodbye to feeling stuck before you even start.

Easily pull from your 'toolbox' of over 150 flourishes at any time. No more trying to come up with shapes out of thin air.

Feel confident in your ability to embellish your letters and words in the best places.

Thoughtfully plan out beautiful, balanced layouts ranging from simple to complex.

Guess what? You can achieve all of this!

Discover ALL the strategies we've learned from over 2 years of flourishing -- strategies that will accelerate your lettering progress.

And the best part? We’ll show you how to break down this seemingly complex and mystifying technique into easy-to-follow, logical steps that will get you flourishing in only 4 weeks – a FRACTION of the time it would take to learn on your own.

Frequently Asked Questions


When does the course start and finish?
The course starts on April 23rd and will continue through May 18th.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Who is the course for?
This course is perfect if you... understand the basics of lettering and you're ready to add embellishments; don't know where to start and need rules to follow; have tried flourishing before without much success; or want to expand your "toolbox" of flourishing options.
What does this course include?
Over 4 hours of Video lessons, accompanying Worksheets & Homework, a Facebook group, twice-weekly Live videos with additional tips and critiques

Got a question? Ask us here!

Let me take you back to what my lettering was like before I discovered how to flourish the right way.

I was FRUSTRATED. At the time, I was enthusiastically learning how to improve my lettering skills, but flourishing did NOT come easily. I had no idea what the rules were, or even how to make the basic shapes.

No matter how hard I tried, they ended up looking like random swirls and squiggles with an occasional “lucky” one that turned out well. Any of that sound familiar?


How do other lettering artists seem to flourish so effortlessly??

So, I continued experimenting, going through pages and pages of slow improvement. I spent HOURS watching those amazing calligraphers write and studying their pieces to understand the underlying rules.

My Light Bulb Moment

After hours of analysis, I discovered that all flourishes are made up of just a couple basic shapes put together in different combinations. It suddenly made so much sense! Now instead of looking at the stokes wondering how I could possibly come up with that on my own, I easily recognized the patterns that I could then practice and incorporate into my work.

So, if flourishing is so simple at the basic level, why isn’t EVERYONE teaching or learning it this way?

The reason is because…

Most people are too overwhelmed or frustrated to realize it can be broken down into simple steps.

Flourishing Fundamentals starts with the very basics to lay a solid foundation, and slowly builds on your skills.

You will not only learn dozens (and dozens) of ways to flourish your lettering, you will also learn the WHY behind the flourishes and how to build them instead of trying to copy random flourishes or remember what you traced.

Once you learn the strategies for flourishing, you will wonder why it ever seemed so daunting in the first place!

So now, you're at a crossroads...

You could keep trying to figure all of this stuff out on your own (which could take months, or even years like it took us!)

OR...

You could steal our strategies and get the results you're looking for in a matter of weeks.

Think about where you want to be six months from now...or even ONE month from now.

You can use the step-by-step process we teach in Flourishing Fundamentals to help you achieve your flourishing goals faster than you thought was possible.

Which path will you choose?


While this flourishing course is brand new (you'll get to be in our flagship class!), we have taught many students in other online courses. Even though the content changes, we teach using similar methods. Here's what they're saying about our teaching style:

"Loveleigh Loops is a wonderful way to learn skills and gain confidence in lettering. J2 are wonderful at teaching as well as encouraging everyone along the way. You could tell that they were always thinking of ways to analyze and to better teach and share their immense knowledge. They always go above and beyond what you could ever hope for."

- Carol, Brush Lettering Bootcamp online student

"J&J have mastered the art of connecting to people when transferring knowledge via virtual aids! Their approach clearly show their support and kindness to all taking the course. I had a wonderful time learning from and with you!"

- Celia, Brush Lettering Bootcamp online student

"The twins are the best teachers! They cover everything! [...] the break everything down. You have so many "lightbulb" moments going through the course. They are helpful and encouraging! Even if you feel like "i suck" they are always encouraging and lifting."

- Dominique, Brush Lettering Bootcamp online student

"Jillian and Jordan give concise, easy to understand instructions with a personal touch. I look forward to many more classes with them."

- Linda, Brush Lettering Bootcamp online student

Get started now!



Your Instructor


Jillian & Jordan
Jillian & Jordan

We've helped hundreds of students just like you transform into confident lettering artists. You can do it too, promise.

We were beginners just a few years ago so we completely understand the struggles of starting. The course was designed with those obstacles in mind!

Start your lettering transformation today. We can't wait to see how far you go.