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Flourishing Fundamentals

An online program that teaches our strategies for constructing flourishes, and how to thoughtfully plan out beautiful, balanced layouts

Do any of these sound familiar?

I'm unsure how to start flourishing. You don't know what shapes to make or where to use them, and not knowing where to start prevents you from even trying. You're afraid you'll mess up, and you struggle to even start.

I need rules to follow. You learn best by practicing specific drills and shapes and understanding the thought process behind them. Flourishing looks complicated, and you need it broken down into step-by-step directions.

I feel lost or overwhelmed. You admire the work of other artists, and wonder "how do they make it look so easy??" The flourishes you've attempted look awkward or out of place, and they just don't "flow". Once you get something down on paper, you don't know how to improve what you have.

I get frustrated when creating layouts. You struggle to incorporate flourishing into balanced layouts, and you're unsure what is too much or too little.

Imagine if you could...

Loosen up and get out of your own way. Say goodbye to feeling stuck!

Easily pull from your 'toolbox' of over 150 flourishes at any time. No more trying to come up with shapes out of thin air.

Feel confident in your ability to embellish your letters and words in the best places.

Thoughtfully plan out beautiful, balanced layouts ranging from simple to complex.

Guess what? You can achieve all of this in our course: Flourishing Fundamentals.

Discover ALL the strategies we've learned from 3 years of flourishing -- strategies that will accelerate your lettering progress.

And the best part? We’ll show you how to break down this seemingly complex and mystifying technique into easy-to-follow, logical steps that will get you flourishing in only 6 weeks – a FRACTION of the time it would take to figure it out on your own.

Let me take you back to what my lettering was like before I discovered how to flourish the right way.

I was FRUSTRATED. At the time, I was learning how to improve my lettering skills, but flourishing did NOT come easily. I had no idea what the rules were, or even how to make the basic shapes.

No matter how hard I tried, they ended up looking like random swirls and squiggles with an occasional “lucky” one that turned out well.


I continued experimenting, filling pages and pages of slow improvement. I spent HOURS watching those amazing calligraphers write and studying their pieces to figure out the underlying rules.

My Light Bulb Moment

After hours of analysis, I discovered that all flourishes are made up of just a couple basic shapes put together in different combinations. It suddenly made so much sense! Now instead of looking at the stokes wondering how I could possibly come up with that on my own, I easily recognized the patterns that I could then practice and incorporate into my work.

So, if flourishing is so simple at the basic level, why isn’t EVERYONE teaching or learning it this way?

The reason is because…

Most people are too overwhelmed or frustrated to realize it can be broken down into simple steps.


Flourishing Fundamentals starts with the very basics to lay a solid foundation, and slowly builds on your skills.

You will not only learn dozens (and dozens) of ways to flourish your lettering, you will also learn the WHY behind the flourishes and how to build them instead of trying to copy random flourishes or remember what you traced.

Once you learn the strategies for flourishing, you will wonder why it ever seemed so daunting in the first place!

So now, you're at a crossroads...

You could keep trying to figure all of this stuff out on your own for the next few months or years.

OR...

You could steal our strategies and get results in a matter of weeks.


Think about where you want to be six months from now...or even ONE month from now.

You can use the step-by-step process we teach in Flourishing Fundamentals to help you achieve your flourishing goals faster than you thought was possible.

Which path will you choose?

"Never did I imagine I could actually even attempt to flourish but look how far I've come! So happy 😄😊 Thank you so much for this course Loveleigh Loops!"

- Noora S., Flourishing Fundamentals student

"I so enjoyed this course! It was my first with LL but won’t be my last! Love your teaching style!❤️"

- Gail A., Flourishing Fundamentals student

Frequently Asked Questions


How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Who is the course for?
This course is perfect if you... understand the basics of lettering and you're ready to add embellishments; don't know where to start and need rules to follow; have tried flourishing before without much success; or want to expand your "toolbox" of flourishing options.
What does this course include?
Over 5 hours of Video lessons, accompanying Workbooks & Homework, and a student-only Facebook group with direct access to your instructors.

"I can now say I'm much more confident in flourishing 😍 Very pleased with how my final piece turned out!"

- Kim H., Flourishing Fundamentals student

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" I’m amazed at how much I’ve learned from the excellent and detailed instruction, and I’ve enjoyed the live videos and everyone’s questions/comments. There’s a definite sense of accomplishment having completed the course, and it’s comforting to have the resource to refer back to. "

- Beverley P., Flourishing Fundamentals student

Class Curriculum


  1. Drills
Available in days
days after you enroll
  Course Wrap-Up
Available in days
days after you enroll

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Your Instructor


Jillian & Jordan
Jillian & Jordan

We've helped hundreds of students just like you transform into confident lettering artists. You can do it too, promise.

We were beginners just a few years ago so we completely understand the struggles of starting. The course was designed with those obstacles in mind!

Start your lettering transformation today. We can't wait to see how far you go.